Marketing Strategy
Awareness Campaign
The first step in this marketing strategy is to have an awareness campaign. This involves focusing on the following key aspects:
Social Media campaign: Focus on creating awareness of the brand on Telegram, Twitter, Instagram, Youtube and Tiktok.
Introduction advertisement: Create an ad for use on crypto websites (CMC,CG...), describe what Mecca Galaxies does differently from other P2E games .
Interviews/AMA: Have the CEO explain the values and mindset behind the project. (Putting a face behind the product). Have the team attend AMA's to answer questions about all parts of the game.
Gaming : Hold or sponsor a gaming competitions to promote the project, award playable characters and in game items, as well as cash prizes.
Awareness Campaign Goals
Attract investors even if they are not gamers, show that the token itself is a viable investment
Develop mutually beneficial partnerships with other brands and organizations (Launch Pads / Crypto Gaming Communities)
Convert generated leads to active users (eg : Allow free trials of game, weekly look boxes to ensure weekly activity on game from most users)
Ensure maximum referrals and social media exposure (Referral rewards, eg: weekly gleam competitions)
Social Media Campaign Strategy
Use micro-influencers as brand ambassadors to fully engage the targeted market segments
Weekly content from influencers about our latest additions to the game
Tutorials on how to play.
Engage with their communities and send feedback to the dev team.
Use macro-influencers to create awareness in the larger population.
Social Media Campaign Ad Creation and Promoted Content
Create an ad showing how MeccaGalaxies project does the following:
Bringing Value to Investors with attractive tokenomics
Bringing Value to P2E gamers with attractive reward mechanics
Redefining what crypto P2E games are by combining 3D RPG gameplay with NFT items and a player-controlled market.
This ad will then be promoted on various social media platforms:
Brand Ambassadors on Instagram Twitter YouTube TikTok
Promotion within crypto communities
Contact call groups and owners to post the project
Contact trust telegram groups to promote our project
CMC & CG listings
Group Shilling And Contests, Gleam.io Giveaways, exclusive access to “Mecca Passes” for earliest active community members, maybe hold a raffle, maybe even gaming contests with NFT reward
Meme Contests And Giveaways
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